Brand consultants are famous for asking those bog standard questions that define brand personality: If your brand was a watch…what would it be? Or What car would it be? Or if it were an animal what would it be? Designer Corey Holmes’ taxonomy turns the question on its head….absolutely fab…
A recent letter seems to be doing the rounds on the internet – its author is allegedly a 96 year old unhappy soul, who, despite her age, seems to be as sharp as Edward Deming crossed with your earnest engineering grad. And with a great sense of humor. The reason for the letter is: “to thank you (the Bank Manager) for bouncing my check with which I endeavored to pay my plumber with last month. By my calculations, three nanoseconds must have elapsed between his presenting the check and the arrival in my account of the funds needed to honor it.
In its June 28th edition, The Bangalore Mirror lists 10 interesting organisations that the city is know for other than the usual big IT names that its famous for like Wipro, Infosys, TCS, HP, IBM et al. The list features US Pizza, The Himalaya Drug Co., Avesthagen, Cafe Coffee Day and Ray+Keshavan.
Looking through my collection of hard-to-decipher file names, I came across this interesting little travelogue (below) – albeit in a visual form. The journey of the BIAL mark – from a sketch on the back of an envelope to a recognised marque. A good companion to my earlier rambling on the BIAL identity—therefore this post.