My move to Adobe was unconventional. An unexpected journey in many ways. But I am certainly not alone. Not in Adobe or possibly many other organizations elsewhere.
For many years I dabbled with branding and communications – creating many brand identities and communication strategies to differentiate and position new entrants or incumbents in overcrowded and fiercely competitive marketplaces. Working cross media – in digital, print and 3D has its unique advantages and the need to constantly look at the big picture without losing sight Continue reading